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Missouri Assessment Resource Center (ARC)

In my senior year at the University of Missouri (while working for the advertising agency AdZou), I completed a campaign alongside seven other individuals (with myself acting as the art director) for the Missouri Assessment Resource Center (ARC). 

 

ARC is an engagement unit within the University of Missouri's College of Education that provides practical assessment and evaluation resources for clients in education, non-profit organizations, government and business. Currently, their products are being used by over half of the school districts in the state of Missouri. 

 

Our campaign sought to help ARC establish a new workforce engagement survey to better build bridges between administration and teachers in districts throughout the state. Below is the plan book detailing our full campaign strategy titled "Igniting Education. Materials include:

  • Primary and secondary research,

  • Target and insights,

  • The "Big Idea" and

  • Media tactics.

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